Figured I'd share this when it popped up in my email. $25 for a $50 towards merch. There are a few restrictions, though, so read the fine print. Two notable ones for me - not valid toward New 2011 Heritage Jersey, and it's only valid at the store location you choose (SBP, Carlingwood or Place d'Orleans to choose from). Deal seems to be available through Sunday, unless they've got a maximum number set and hit it before then.